Louis Cheskin: Basis for Marketing Decision through ..., New Plymouth in New Plymouth, Taranaki for sale

Ink number and annotation to front endpaper. Dust wrapper is price clipped. Dust wrapper protected in archival mylar cover. ; First UK edition (previously published in the USA in 1961). 282 pages. Black boards with gilt lettering on spine. Page dimensions: 216 x 137mm. Contents: Preface; Part One: The Measurement of Attitudes - Philosophical Background for Marketers - Fallacies in Present Day Marketing - Why Marketing Research is not used more - Don't ask him why he bought that car! - What is motivation research? - When to use motivation research - The Probability Function in Motivation Research - Validation of Contolled Motivation Research; Part Two: Motivation Research Answers to Twelve Problems; Appendix. Index.; 8vo
Louis Cheskin: Basis for Marketing Decision through Controlled Motivation Research
Author
Louis Cheskin
Title
Basis for Marketing Decision through Controlled Motivation Research
Publisher name
Business Publications (1962), London
Shipping time
2 - 5 days
Publication year
1962
Binding type
Hard cover
Listing condition
Used
Item condition
Very good
Vendor name
Renaissance Books
Vendor rating
Abebof326d